Ever since I started this whole blogging/Tweeting/Facebooking thing I have seen 1000s of PR campaigns come and go. Some of them simply focus on one side of parenting mostly mums.
Recently I have noticed that dads are getting a look in too and not just in a (How crappy is he at being a dadkinda way).
Although I love these adverts and connect with them as a dad I still think they are missing the point that a lot of dads have been making and asking for when seeing a family being represented in the media.
Personally I don’t want a media campaigns for mums or campaigns for dads I want a PR campaign that celebrates parents. Mums, dads, grandparents, same-sex couples EVERYBODY…OK well maybe difficult to cover everybody but you get my point.
I see #mumsrule or #dadsrule. Why not #parentsrule. It’s not suppose to be a competition it’s supposed to be a collaboration.
One company recently released a PR campaign that came close! Oh so close. Similac US did exactly what I have just been rambling on about. They covered bases that other companies have missed….but then they fumbled the ball before it crossed the line with the name of their campaign.
Take a look and let me know what you think…
I loved how the videos message was that no matter of you’re a mum or dad or neither the important think was you’re a parent…and then they chose not to simply use #Parenthood…..message ruined….but it was close.
What PR campaign have you seen that you feel was a good representation of parenting?
Does it bother you seeing mums or dads omitted from certain campaigns?
Am I just being silly expecting us all to just get along?
Let me know in the comments below.
As always, thanks for reading.