So close Similac!

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Ever since I started this whole blogging/Tweeting/Facebooking thing I have seen 1000s of PR campaigns come and go. Some of them simply focus on one side of parenting mostly mums.
Recently I have noticed that dads are getting a look in too and not just in a (How crappy is he at being a dadkinda way).

In the past week I have seen videos from the likes of Toyota and Lego that aim solely at dads which a couple of years ago just wouldn’t have happened.

Although I love these adverts and connect with them as a dad I still think they are missing the point that a lot of dads have been making and asking for when seeing a family being represented in the media.
Personally I don’t want a media campaigns for mums or campaigns for dads I want a PR campaign that celebrates parents. Mums, dads, grandparents, same-sex couples EVERYBODY…OK well maybe difficult to cover everybody but you get my point.

I see #mumsrule or #dadsrule. Why not #parentsrule. It’s not suppose to be a competition it’s supposed to be a collaboration.

One company recently released a PR campaign that came close! Oh so close. Similac US did exactly what I have just been rambling on about. They covered bases that other companies have missed….but then they fumbled the ball before it crossed the line with the name of their campaign.

Take a look and let me know what you think…

I loved how the videos message was that no matter of you’re a mum or dad or neither the important think was you’re a parent…and then they chose not to simply use #Parenthood…..message ruined….but it was close.

What PR campaign have you seen that you feel was a good representation of parenting?
Does it bother you seeing mums or dads omitted from certain campaigns?
Am I just being silly expecting us all to just get along?

Let me know in the comments below.

As always, thanks for reading.


  1. Loved this and I dont have any campaigns that spring to mind but it annoys me that pkaces that are supposedly family orientated still have mum and baby rooms but daddy has to sit in public to feed, no boobs agreed but still a special moment between dad and baby that shoukd be in a comfortable and clean area. Mothercare think they are special as theyve introduced mens toilets with changing facility but we have two babies and had to go our seperate ways to do bums but yet its ok to have unisex facilties in dirty night clubs…..come on xxx

    1. Yeah I agree. I guess the seperate rooms still allow for those who want it to have privacy a unisex room wouldn’t. Pplus most people in nightclubs will end up in eachothers toiletss anyway! 🙂

      Thanks for commenting!

    1. It’s getting better and this was a big step. I notice this company still has mum this, mum that.
      One day we’ll all be Parents.

      Thanks for commenting.

  2. Totally agree. There’s no them and us. It’s not a competition. Although if it were I’d win 😉 #parentsrule
    Great post. Thanks for sharing. Look forward to reading more.

    1. Thanks for the comment.
      Drives me crazy why we can’t all just hug it out and get along! 🙂

      Thanks again.

  3. I felt quite let down by this ad. It seemed to be doing all the right things and then cocked it up at the end leaving me feeling a little hollow. I did wonder was I being petty, but no I’m not- again men are being omitted and not being taken seriously as parents, equal parents.

    Since the company also has a similar logo on their FB page, I suspect that this is just part of an overall advertising campaign. I wonder how we’ll come out in the rest of it?

    1. Yeah. I saw on their FB page it says “Similac® is committed to helping moms and dads parent their own way,” but then everything else is aimed at mums.
      But hey. Most companies wouldn’t have even included dads at all or did and made them look stupid so im taking it as a step forwward! 🙂

      Thanks for the comment

  4. Parenting is a wonderfully inclusive term but it seems so underused with PR obsessed on mums or dads. Given that dads are gradually becoming a greater force in childcare I’d really like to see ads and groups targeted at parents. At present in my area there and mums and baby/toddler groups and a session to help mums start up businesses. Both should be available to the lead child carer but at presents dads are excluded by the language used.

  5. I loved the ad, even if the ending was a bit soppy – but hey, it’s an ad, so what else is it going to be, Pulp Fiction? 🙂

    I wonder whether they stuck with the “mother ‘hood” tag for the title of the campaign just because they felt more people would respond to it than calling it “parent ‘hood”? (I’m willing to bet they focus-grouped it …) Either way I’m not offended by it – the ad does such a good job parodying the various parenting factions and makes a point out of including dads rather than insulting them that it’s hard not to smile. I’d rather we had this slightly imperrect campaign over the usual mother-focussed stuff that gets trotted out over and over again.

    But, absolutely, #parentsrule.

  6. It’s defo a case of mums rule in this house but I know plenty of houses where dads do! I’m all for equality when it comes to parents, it annoys me if it’s not fair. All parents have a role and I’d they fulfil it they rule, if they don’t they suck. X

    1. For me it’s not about who rules it’s about recognition. So many brands simply ignore a dads role. It is getting better and this company came close but it’s as if they didn’t have the guts to actually put mums and dads on a level par when it came to the crunch!
      Girl power was all about taking over. Dad power is just about being eequal. #dadpower
      Thanks for the comment.

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