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Before the days of nappies, jungle gyms and those times your baby passes wind so hard it shoots out of his nappy and all over your leg! (That happened last week!), the term Bounty applied to either an old film or my favourite bar of chocolate.

I used to love that chocolate bar. There was so much chocolate and coconutty goodness, it was split into TWO bars in one wrapper! I’m still convinced it used to be law that to eat it properly, you had to nibble away the chocolate before finishing off the coconut centre.

Now a days, as a parent, the term bounty also includes the recently criticised ‘Bounty’ company. Basically during a pregnancy, a mum-to-be receives up to 5 free packs from Bounty. They include such things as samples, money off vouchers and information packs.

The recent criticism stems from what appears to be a dislike for the approach some of the Bounty Reps have and for the fact that generally, a lot of the packs contain adverts for various private services, companies and products they have no doubt paid a fair wack for being included.

We have experienced the magic of having children twice and both times were lucky to have what seemed to be very good experiences of Bounty reps.
There are stories of women being pressured to purchase photographs taken by the reps. (A service they didn’t offer at the time we had BB, it was another company, but the rep worked in the same way by approaching is in the maternity ward.) With LB the lady arrived at an inconvenient time, we told her it was not a good time and she left without us saying another word.

As usual, when media jump on such stories, they prefer to jump on the negative. They don’t report on the positive experiences that 95% of people probably have.

What they need to do is not stop these guys from doing what they do, as I am sure many people appreciate the service they offer, but to have them work closely with the hospital and have them maybe pre-screen people before they have their baby so they can decide if they want these packs and to be bothered when the little one has arrived.

whether you believe the access they have should be removed, changed or left as it is, I think it’s something that wont change overnight. No doubt the fee they pay to the NHS is minimal, but in a world where hospitals are being closed because of funding cuts, is it such a problem for people to just say “No thank you” when approached?

But that’s just my opinion!
Whats yours? Let me know in the comments below.

As always, Thanks for reading


  1. First of all, loving the new blog, looks great.

    Secondly, we’ve got two kids and our experience with Bounty on both occasions has been mixed.

    Both times they waltzed through our curtain, which we had closed around us, without even an ‘hello’ or an ‘excuse me?’ If you’re a fan of Bill Hicks, like we are, it was just like his ‘Housekeeping’ stand up routine (if you haven’t heard it please do as it’s bloody funny) but as we were in such shock, knackered etc we didn’t have the energy to say ‘no’.

    But, on the other hand, the outcome was a few beautiful photos which we are glad we had done and that will be with us forever.

    All they need to be is a bit more compassionate to new parents whose heads are obviously all over the place at the time. And a polite ‘is now a good time?’ rather than just barging through the curtain would be nice.

    Good post by the way.

    1. Thanks for the comment. I think it’s the same with everything, everybody has different experiences it just frustrates me only negative ever seem to get out there.

      Will take a look at Mr Hicks.

      Thanks for the compliment of post and blog. Always wanted to post about general stuff on old blog but for some reason felt restricted by the feel, if that makes sense.

  2. I think that’s spot on. It does piss me off when the media forget that people can say no, or piss off.

    Yes, clearly they need better manners and I would have thought it was down to the nurse in charge as to who they could see and when. Obviously not.

    On the other hand hospitals are not somewhere where companies should be allowed to push their wares in any form – the while Pay TV thing is still terrible in my opinion.

    Good post.

    1. Hi and thanks for the comment.

      The pay TV thing has always annoyed me too. I think people should have a choice. Give terrestial TV free and then allow people the option to pay for more.
      When my father (A Big TV watcher) was terminally ill in hopsital, he spent a fortune on TV cards.. It kind of traps the patient into either paying or going crazy with bordem!

      Thanks for visiting!

  3. I had my baby at 27 weeks gestation on a Friday. On the Sunday morning I was on the post natal ward in a private room crying my eyes out. My husband wasn’t permitted on the unit til later in the day, my baby was in another part of the hospital, I was alone and damn frightened.

    The Bounty lady came in and she spent an hour with me, holding my hand, chatting to me, and basically being a friend. That was a very low horrible day, and she made all the difference.

    The midwives and nurses had absolutely no time to deliver that sort of personal care I desperately needed.

    The whole maternity system is skewed, and Bounty provide more than packs. They also deliver important charity materials, have partnerships with Tommy’s Bliss and others. Yes they are a commercial organisation but they do provide benefits to maternity care too.

    I do think some of their practices are a bit less than desirable but is writing to David Cameron the best way of addressing those?

    Rant over 🙂

  4. You miss the point – the ‘packs’ that you were so happy to receive are not what Bounty are about.

    They use the delivery of these packs of samples, advertisments, Child credit maintenance forms (!!!) as a way to procure names and addresses for their database.

    The packs could easily be delivered without any further comment or interruption of the baby/mother/parents. Nothing further is necessary.

    What the reps do is try to SELL you expensive photos within hours of just having given birth. If you don’t want the photos (I speak from my 2 x experience) you get sad/pity/such a shame faces from them, along with comments like “really? You really don’t want to take photos of your new precious baby?” – followed by a gentle ‘tut’.

    They then ask for your personal information – much to my dismay I gave them this information TWICE!! All I can say was I was not in my right mind to do this – but then again I had just spent up to 36 hours giving birth!!! I didn’t even know who these people were – but they come under the cover of officials, allowed in the ward when no one else is etc. All my other visitors were medical professionals & I though these Bounty people were simply another part of the process. Clearly I was wrong – but how was I to know? Bounty rely on this slippery way in.

    This personal info is what they want – this is what has value to them – they sell it on.

    The bags of samples & endless recycling is simply a way of getting their foot in the door.

    1. Thanks for your comments.

      Unlike most of the media, I’m glad we can show both sides of the story on my blog.

      If these guys sell the information on, the n we never noticed getting contacted by any companies and if Bounty are like most other company, there will be an option to opt out. Not all companies probably abode by that but I’m not aware of proof that Bounty doesn’t.

      I think the media thing annoys me as they jump on a story and push it to death instead of being responsible journalists and basing it on facts AND shared opinion.

      Once again, thanks or your comment.

  5. Our experience was fine with our 1st and the 2nd was in a small midwife led unit so no Bounty there. TBH although we said yes to the packs I’m not entirely sure we got anything useful out of them, seemed like a waste of paper and packaging mainly 🙂

  6. I had two children three years apart and each experience with the Bounty rep was negative. Sadly. Although the first was far worse.

    I do not like that Bounty dress up the fact that they’re after personal details. Our rep made out she was our sole way into claiming child benefit.

    Both my husband and I felt duped by her, a ‘sales’ rep. She was unprofessional, uncaring and clearly working on a commission basis.

    Furthermore, my firstborn was in special care for ten days and had cannulas spewing out of her. I did not want her photographed. I did not want to remember my neonate like that. I was feeling guilty about it already, but the Bounty rep, made me feel even worse about it. In the end, she pressured me so much, I had the picture taken. I have to say, I have never looked at it.

    I understand that not all Bounty reps are necessarily as unprofessional as the one we met. That some may even be a comfort and support to new mums. But the fact remains, they ought not to be able to approach you on the ward with the ill-bedside manners that so many mothers have since reported, and that I certainly experienced.

    Perhaps, they should be stationed in a side room where mums could approach them if they were interested? So that new mums could, if they wanted to, take advantage of the Bounty reps’ services in their own time. Instead of what I felt happened to my family; having the Bounty rep, take advantage of us.

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